The Sick Diesel Brand Is Born
Sick Diesel Gear started as a passion project built around diesel truck culture.
The First Grille Lights
Steve installed custom grille lights on his own Ford Super Duty truck and shared photos on Instagram. It becomes Sick Diesel Gear’s first product.
The Garage Grind
Steve and his son built grille light kits in their garage, turning a side project into a fast-growing business fueled by hard work, family values, and passion.
Expansion Beyond Ford
Sick Diesel Gear expands its offerings to include Ram, GMC, Chevrolet, and Toyota. Product offerings diversify, and market demand explodes.
Outgrowing the Garage
Sick Diesel Gear officially outgrows its home garage operation and leases its first commercial space in downtown Sarasota, Florida.
Rapid Growth & National Recognition
Sick Diesel Gear films an episode for MotorTrend TV in Tennessee, giving it elevated national brand exposure and credibility.
Expanding Beyond Grille Lights
Sick Diesel Gear enters the broader truck accessory market, offering truck bed covers, side steps, off-road accessories, and more.
Sick Diesel Garage Is Launched
Sick Diesel Gear opens Sick Diesel Garage, a dedicated installation and customization facility for truck enthusiasts looking for custom mods/builds.
Dealer Truck Packages
Sick Diesel Gear successfully pilots a truck partnership program and customization package for dealerships and large-scale auto companies.
